Why not LANDR?

You’ll probably expect a big and loud “NOOO” from me. I have to disappoint you. LANDR is good.

BOOM, there I dropped it: it’s good.

You get reasonable results for an unbeatable price. Fast, easy, very affordable. There are few good reasons not to use LANDR. But decisive, for example: it’s only good, not more, just good.

There is no human experienced audio engineer who brings his many years of experience and his sense of music and musicality into play. Nobody tells you if and how you can improve your mix, so that eventually the master gets better. Special requests are not considered by LANDR, corrections — of any kind — do not exist. You can not talk to anyone about the process and that’s why you do not learn anything, there is no feedback or commentary.

I claim that a master of LANDR will never sound as good as any of mine or my colleagues in the same category of our business. But…

If you do not have high standards but just want a “good” sounding song then LANDR is for you. You only pay a fraction and get decent results that you do not have to be ashamed of.

I say all of this with a healthy dose of self-confidence because I know I’m better. But I do not need to bash services like LANDR either because I can acknowledge that they do a good job for what it is. Nothing more, nothing less. Also, I’m not religious about anything but always open for new technology and new ways of doing things.

It all depends on you and your needs. There are just things you cannot replace with an algorithm. I’m very much into all things A.I. and automation, but I also think I know where its limitations are.

Cover Art Factory

Have Cover Art Factory design your, erm … cover art. Upload a pic and let them do the rest. In a nutshell.

What sounds like a cool thing might be one step more into the “automated art” direction, just like “automated audio mastering”. I’m very suspicious about all this, but in this case here I think it’s better to have it done nicely instead of all those cheesy, shit looking “artworks” I’m seeing every day. Not even mentioning the myriads of stolen photography.

Worth a try, me thinks. Well, not for me (or my label), but I guess for a lot of you folks this could come in handy.