Brutal facts after leaving Facebook

After a few months without Facebook and some new releases, the result is disastrous when it comes to marketing my music. I usually sold a few hundred copies at Bandcamp in the first few days after new music was released. There is absolutely no comparison to that now, I am far from it, to put it mildly.

I had the most visitors to my website through Facebook, and most of the buyers of my music came through Facebook. Twitter absolutely cannot close this gap. Where Facebook was responsible for 80% influx, Twitter is only 10%. Neither my own website nor any social network can compensate for this.

These are facts and they bother me massively. I hate Facebook, think it’s wrong, harmful, and also criminal. My dilemma is quite big, accordingly.

I currently have to put up with the question of whether I can afford the absence of Facebook as someone who wants to make money with music (not necessarily, but want to). I am very busy in the studio and have lots of releases planned. I have never been more creative than now, and it hurts me that things are going down on the business side of things… just because of the fact that I left Facebook.

It would be very nice if you would support me if you like what I do. You can either buy my music on Bandcamp, stream it on Spotify or Apple Music or donate something. I don’t want gifts, you know that I always give more than I ask back. 😉

Thank you very much!

Best Times to Post to Social Media

Today I want to share something with you, which works very well (for me!) for some time now. I’ve done a lot of research on this and I think I’m now able to put the best possible results together here for you.

I’m talking about the best times to post on social media. That sounds a bit general, and it is, so please, just take this as a guideline, but not as a 100 percent truth. Depending on what content you share it may work differently for you, and there are certainly many other factors that relativize my results.

I suggest that you always consult your own experiences and your gut feeling before you follow my (or anyone else’s) advice, especially when it comes to something as complicated as the one being talked about here.

However, here are my suggestions (all times in 24h format):

Facebook

  • Any day
  • Between 13:00 an 15:00, 20:00

Twitter

Easy.

  • Go here: Followerwonk
  • Fill in your Twitter name, click “Do it”
  • Scroll a bit down to “Most active hours for users [your_twitter_name] follows”
  • Check the results, or even add those to a Buffer schedule automatically!
  • Done.

Instagram

  • Mondays, Thursdays
  • Between 8:00 and 9:00, 17:00

Google+

  • Weekdays only
  • Between 9:00 and 13:00

You can really skip weekends entirely.

Tumblr

  • All week, although weekends, especially Sundays, are stronger
  • Between 17:00 and 1:00 (next day)

Tumblr folks are active at nights!

LinkedIn

  • Weekdays only
  • Between 7:00 and 8:00, 12:00, between 17:00 and 18:00

That’s it. Make sure to leave at least 15 minutes between posts. Happy posting! 🙂