The post-pandemic musical landscape presents a few challenges for independent artists and creators. Thankfully, a growing number of platforms and service providers have been hard at work, with aims to diversify and accommodate the ever-changing needs of musicians. After rebranding, the previously DJ-centric platform, Mixcloud has emerged with plans to take on audio culture. Mixcloud Live Studio now gives Mixcloud Pro account holders direct live streaming capability from your browser. This WebRTC-based system – also native to Google Meet and Clubhouse – means you’ll no longer need to go to third-party streaming apps like Streamlabs or OBS Studio. That makes for a straightforward interface without stream key sharing, providing a single-click solution for connecting with your audience.
Mixcloud Live Studio: Go live and direct from your browser
Still currently in its beta phase, Mixcloud suggests using Google Chrome as your browser for the moment, as all Mixcloud Live Studio features are currently optimized for it. If you are new to the world of live streaming this new service seems like a great introduction. Without technical settings menus, you’re able to easily select the mic and audio you wish to use. There’s also a useful offline mode with the ability to audition your stream before taking it live. The chat window is also active, so you can advertise your stream and interact with users pre-stream as the channel starts to fill up.
WebRTC, Google Meets and Clubhouse
The major difference between the WebRTC technology used in video chat apps and what was previously available is simple. Rather than simply streaming video across a platform in one direction, you have the power of two-way streaming. This allows a far more direct method, with more collaborative possibilities for your streaming content. You have the ability to migrate individual users from your chat to take part in the live video stream. Mixcloud Live Studio is available as a feature as a Mixcloud Pro subscriber, for 11 Euros a month. The free “Creator” subscription does not allow live streaming; however, you can upload prerecorded content. Mixcloud Live is still in its early phases, but according to Mixcloud, you can expect development and innovation further down the line.
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